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<channel>
	<title>ROLLS NOISE : WEB SOCIAL ADVERTISING</title>
	<link>http://www.rollsnoise.tv</link>
	<description>ROLLS NOISE : WEB SOCIAL ADVERTISING</description>
	<pubDate>Fri, 04 May 2012 15:23:48 +0000</pubDate>
	<generator>http://www.rollsnoise.tv</generator>
	<language>en</language>
	
		
	<item>
		<title>DISTRICT MAYORS ELECTIONS 2011 ON FACEBOOK</title>
				
		<link>http://www.rollsnoise.tv/DISTRICT-MAYORS-ELECTIONS-2011-ON-FACEBOOK</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/DISTRICT-MAYORS-ELECTIONS-2011-ON-FACEBOOK</comments>

		<pubDate>Fri, 04 May 2012 15:23:48 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3338265</guid>

		<description>Seloger.com  &#124;  District mayor Election 2011


THE CONTEXT :

Seloger.com is the second biggest real estate website in France.
Seloger has build a Facebook application that permits neighbors to find themselves on facebook and talk to each others. To launch the application and make sure medias will talk about it, they decided to organize the first District Mayor Election on Facebook, surfing on the French presidential media phenomenom.

After 2 weeks, they came to us because nobody was talking about those Elections, and there were almost no media budget left.

THE BRIEF :

&#62; Make a film about this election that goes viral on facebook !
&#62; Advertise to Facebook people about the District Mayors Elections 2011.
&#62; Generate free media : make blogs, people and other medias talk about the Election.
&#62; Make people click at the end of the video in order to create trafic on the Seloger's apps.

MEDIA BUDGET : 

15K€ 

FILM RESULTS :

&#62; Total views : 2 000 000
&#62; 98/1000 Engagement (sharing, likes, comments). (Average Goviral : 4/1000)
&#62; 25% of the viewers clicked to go to the application (Average Goviral: 4%)
&#62; 20% of them liked the fan page
&#62; 70 000 Facebook Shares
&#62; Thousands of Tweets
&#62; Hundreds of articles

HERE YOU'LL FIND A SELECTION OF THE BEST ARTICLES  ABOUT THE FILM !

http://www.minutebuzz.com
http://golem13.fr/
http://www.trendspotin.com
http://www.ufunk.net/
http://instagr.am/p/Sqy4X/
http://blogopub.tv
http://instagr.am/p/Sl3aV/
http://veillebrandcontent.fr
http://communication-digitale.com
http://www.cbnews.fr/
http://twitter.com/#!/xuoan
http://dontbestupidbecurious.tumblr.com/
http://lifeisagame.posterous.com/
http://www.mastercom.me/
http://lehautparleur.fr/
http://www.meltybuzz.fr/
http://blog.moov-up.fr/
http://www.nuwave-marketing.com/
http://flepi.net/
http://www.gateausurlacerise.com</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Pengage </title>
				
		<link>http://www.rollsnoise.tv/Pengage</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/Pengage</comments>

		<pubDate>Fri, 06 Apr 2012 08:01:27 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">253787</guid>

		<description>

Agence : The Viral Factory UK
Client : Microsoft
For copyrights reason, I can only show this video during meetings.
Date : 06/2006</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>U.D.A. &#124; Gum &#38; Helium</title>
				
		<link>http://www.rollsnoise.tv/U-D-A-Gum-Helium</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/U-D-A-Gum-Helium</comments>

		<pubDate>Fri, 06 Apr 2012 08:00:44 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">211706</guid>

		<description>U.D.A.  &#124;  Chewing-gum &#38; Helium
Up to 5 million views on the web
Up to 30 million views on TV 

Up to 15 international TV Broadcast : 
LCI, Direct 8, Canal Jimmy, zapping (canal+), Public TV, US TV...
Up 2500 blog posts
Up to 300 000 facebook shares
Up to 100 000 tweets

Parodie TV : click here

Agence : Rapp
Client : Blue
Date : 11/2009
Lien Dailymotion
Lien Youtube I
Lien Youtube II</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>FOR FUN &#124; Metronomy VS Bee Gees</title>
				
		<link>http://www.rollsnoise.tv/FOR-FUN-Metronomy-VS-Bee-Gees</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/FOR-FUN-Metronomy-VS-Bee-Gees</comments>

		<pubDate>Thu, 09 Feb 2012 20:21:43 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2777703</guid>

		<description>FOR FUN  &#124;  Metronomy VS Bee Gees


Metronomy

</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Chaque mois, une promo</title>
				
		<link>http://www.rollsnoise.tv/Chaque-mois-une-promo</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/Chaque-mois-une-promo</comments>

		<pubDate>Thu, 26 Jan 2012 22:43:24 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2685078</guid>

		<description>LA PROMO

under construction</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>AUTOPROMO &#124; Carte de vœux 2012</title>
				
		<link>http://www.rollsnoise.tv/AUTOPROMO-Carte-de-voux-2012</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/AUTOPROMO-Carte-de-voux-2012</comments>

		<pubDate>Wed, 25 Jan 2012 12:07:51 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2674065</guid>

		<description>AUTOPROMO  &#124;  Carte de vœux 2012 &#124; Voir la vidéo originale : Allez Viens by momolepatate


Élue meilleure "Carte de Carte voeux 2012" par Suchablog.




Vidéo originale

</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>SELOGER.COM &#124;  Élection des maires...</title>
				
		<link>http://www.rollsnoise.tv/SELOGER-COM-Election-des-maires</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/SELOGER-COM-Election-des-maires</comments>

		<pubDate>Mon, 31 Oct 2011 20:05:54 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2231035</guid>

		<description>Seloger.com  &#124;  Élection des maires de quartier 2011




Diffusion
100% Fans pages Facebook. (Goviral Network)

Results
20 % de clicks vers l'application seloger.
2 000 000 views

Engagement
98/1000 social action ! 
Soit 10% des gens qui voient la vidéo : like, comment ou share sur facebook.
20 Articles sur des TOP BLOGS français.

Quelques exemples de retombées
http://www.minutebuzz.com
http://golem13.fr/
http://www.trendspotin.com
http://www.ufunk.net/
http://instagr.am/p/Sqy4X/
http://blogopub.tv
http://instagr.am/p/Sl3aV/
http://veillebrandcontent.fr
http://communication-digitale.com
http://www.cbnews.fr/
http://twitter.com/#!/xuoan
http://dontbestupidbecurious.tumblr.com/
http://lifeisagame.posterous.com/
http://www.mastercom.me/
http://lehautparleur.fr/
http://www.meltybuzz.fr/
http://blog.moov-up.fr/
http://www.nuwave-marketing.com/
http://flepi.net/
http://www.gateausurlacerise.com
</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Le Groupe</title>
				
		<link>http://www.rollsnoise.tv/Le-Groupe</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/Le-Groupe</comments>

		<pubDate>Fri, 17 Jun 2011 01:27:41 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1604825</guid>

		<description>LE GROUPE Rolls Noise est adossée au groupe audiovisuel BMG. 

L'ensemble des métiers de production de l'image est au service de Rolls Noise : Blue Film Prod, spécialisée dans la production de films publicitaires et représentant une quinzaine de réalisateurs de styles différents. 
Chez Eddy, studio et production d'images de synthèse et animation. 
Chez Louis, société dédiée à la postproduction de l'image et du son.

Cette configuration unique sur le marché permet à Rolls Noise de présenter à ses clients une offre globale : conception, réalisation, production, sans aucune sous-traitance et avec un seul interlocuteur, épaulé de spécialistes, d'un bout à l'autre du processus.

</description>
		
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	</item>
		
		
	<item>
		<title>Nos clients</title>
				
		<link>http://www.rollsnoise.tv/Nos-clients</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/Nos-clients</comments>

		<pubDate>Wed, 15 Jun 2011 21:53:07 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1559466</guid>

		<description>NOS CLIENTS</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>MAEVA &#124; Les 120 trucs à savoir…</title>
				
		<link>http://www.rollsnoise.tv/MAEVA-Les-120-trucs-a-savoir</link>

		<comments>http://www.rollsnoise.tv/following/rollsnoise.tv/MAEVA-Les-120-trucs-a-savoir</comments>

		<pubDate>Thu, 19 May 2011 07:53:02 +0000</pubDate>

		<dc:creator>ROLLS NOISE : WEB SOCIAL ADVERTISING</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1467856</guid>

		<description>MAEVA  &#124;  Les 120 trucs à savoir avant de partir en vacances

Plus de 1 800 000 vues.

Le Guide Maeva (le site)
</description>
		
		<excerpt></excerpt>

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